Find Out Your Authority Status

Every industry has an abundance of experts, but very few rise to Authority status.

Are You Leading Authority?

We've designed our Authority Assessment to help experts determine where they are on their path toward becoming a known Authority. For leaders with aspirations of becoming an elite thought leader within their industry, it's essential to know where you stand.

The score you receive may help you determine which services are important for your continued growth and success

Personal Profile

First Name

Last Name

Email

Phone Number

Company

Title

Industry

Annual Revenue

Visibility

Which currently describes your current level of PR and Media Exposure?

I receive consistent and positive press in the media where I want to appear

I receive consistent press but I am not reaching all of the right audiences or the top media for credibility in my space

I receive inconsistent press and media exposure

I do not receive press and media exposure

I am not sure

Please describe the recency and visibility of my expertise.

I have examples of earned media, as recent as 0-6 months ago, that includes press coverage and interviews in print, TV, and radio as well as articles, awards, and other external validation for your expertise (either via your website or Google results).

Examples of earned media as recent as 1-2 years old are visible on my own website or corporate website

Examples of earned media including press coverage, interviews or awards that are between 2-6 years old are visible on my own website or corporate website

I have examples of visible earned media from 6+ years ago including press coverage, interviews or awards that is hosted on my own website or corporate website

I have no examples of media coverage visible on my website or in my Google search results

I am not sure

Social & Engagement

What level is your current personal social following (total across all platforms)?

I have more than 20,000 connections or followers

I have between 10,000 and 20,000 connections or followers

I have between 5,000 and 10,000 connections or followers

I have fewer than 5,000 connections or followers

I am not sure

Which describes your current level of audience engagement (Choose the best answer.)

I produce daily content that my audience engages with such as video series, podcasts, social posts, or blogs

I produce content on a weekly basis that my audience values and engages with

I produce content on a monthly basis that I receive moderate engagement for

I have, less regularly than monthly, produced content that my audience occasionally engages with

I do not produce original content to share with my audience

Search & Web Appearance

Where can interested people find the most information about you online?

I have a personal brand website that positions me as a mission-driven thought leader

I have a section or page of my corporate site that positions me as a thought leader

I have a prominent social media profile such as LinkedIn or Meta profiles

I have been featured in articles and press releases through my company

I am not sure

When others perform a Google search for your name online what comes up on the first page?

Published Author / Speaker

Which currently describes your Author Status?

I am a best-selling author with at least one published book carried in bookstores today

I am a published author with at least one book available for purchase online (Amazon, Audible, etc.)

I have contributed columns and/or long-form articles that have been published by respected journals and/or news publications

I have ideas for a book or a finished manuscript but have not published

I am not sure or none of the above

Which currently describes your Speaking Engagements?

I am a sought-after keynote speaker

I have experience as a keynote speaker

I have spoken at events but never as the keynote

have not spoken as a thought leader at events but would like to

I do not wish to speak at events

Resources & Reputation

What best describes your current Reputation Management?

I have an internal team or service that successfully manages my reputation for me

I have an internal team or service that actively manages my reputation for me but needs improvement

I manage my reputation successfully on my own

I do not have adequate resources dedicated to managing my reputation

I am not sure

What best describes your current Authority Assets?

I have all the assets I need to be recognized as an authority and to sustain my authority long term.

I have most of the assets I need to be recognized as an authority and to sustain my authority long term.

I have some of the assets I need to be recognized as an authority and to sustain my authority long term.

I do not have the assets and resources I need to be recognized as an authority and to sustain my authority long term.

I am not sure

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